Julian Brass, known as Coach JB, is a trailblazing entrepreneur, wellness expert, fitness coach, and social media influencer. As the award-winning founder of Notable and the Notable Awards, Julian built one of Canada’s most influential digital lifestyle brands for ambitious millennials. Now, he’s dedicated to helping busy professionals over 40 take control of their health and wellness.

‍

A certified health coach and bestselling author of Own Your Anxiety, Julian combines his expertise in holistic wellness with his entrepreneurial mindset to inspire transformation. He’s the founder of F*cking Fit Over 40 (FFIT40), an innovative online fitness and lifestyle program designed for high-achieving founders and executives seeking sustainable fitness and wellness solutions.

‍

Julian’s influence extends beyond the boardroom and gym; as a social media influencer, he shares actionable insights and inspiration with a global audience, empowering others to live with confidence and vitality. In addition to his coaching and wellness ventures, Julian is an early-stage investor, trusted advisor, keynote speaker, and actor.

‍

Recently, he executive-produced his first Hollywood film, further showcasing his dynamic approach to creativity and leadership.

‍

Whether online or in-person, Julian’s workshops are a powerful opportunity for anyone ready to level up their health, performance, and mindset.

‍